My work blends design, product, and narrative to build brands that feel intentional and culturally attuned. I've worked across consumer, lifestyle, hospitality, healthcare, and real estate, with a focus on how design shapes perception across digital, print, packaging, and in-person brand experiences.

Before returning to agency work, I founded Pei Design, a boutique stationery brand sold in 200+ retail locations worldwide. Running a consumer brand taught me how products are imagined, designed, made, and brought to market across product design, brand building, production, sourcing, e-commerce, wholesale, and marketing, and shaped how I think about design as both creative expression and brand strategy.

Outside of work, I'm drawn to spaces and objects — from shaping my home into a calm, intentional space to beautifully made cookies and cakes and packaging design that bring intention into daily life.